Journey to the Center of Effective Online Community Engagement

In this highly- interactive forum, community engagement practitioners from various industries will share their experiences and case studies of how they are using online engagement approaches and getting the most out of it.

Hear from:

• Department of Human Services
• Yarra Valley Water
• Parsons Brinckerhoff
• Best Practice Local Government
• Warringah Council
• Willoughby City Council
• University of Wollongong
• Bang the Table 
• GHD

Some of the topics to be covered:

• New tools/ technologies/ trends
• Creating a sustainable online engagement strategy
• Key challenges and learnings from using online community engagement approaches’
• Adopting effective online community engagement strategies
• Proactively Engaging with the Public
• Finding where our customers are, and engaging with them there
• Using Facebook, Twitter, YouTube and Google+ to influence customer behaviours, manage
• expectations and build reputation
• Online Activism, Slactivism and Protester Communication”
• Sustaining online engagement over time
• The relevance of online comments compared to other engagement results – quantity vs quality

Workshop A:
Topic: Beyond "tick-in-the-box" engagement
Facilitated by: Tracey Gobey, Client Experience Manager, Bang the Table

Workshop B:
Topic: Engaging the community by building a Smart City
Facilitated by: Ravi Fernando, Director, Best Practice Local Government