Mastering PR and Company Promotion for Government Contractors

Being written about in trade publications and being interviewed on broadcast media gives an individual or company more credibility in their market. A very few small businesses get media coverage but most do not. Join the ranks of those who know how to get PR and get noticed!

What you will learn:

• What is newsworthy? for you; for the market for you - something worth posting on the "news" page of your website for the market - something that other people could find useful
• What are the elements of a news release for both platforms (internal and external use)
• Now that you have a release, who do you send it to?
• Is it worthwhile trying to "get to know' an editor or reporter?
• How do you determine which publications are genuine?
• How do you know when you are ready for outside PR help?
• How do you determine which PR firm to use?

From the ground up, you will learn how to get on the radar of key media outlets, how to approach reporters and editors and more from industry expert Mark Amtower.

Investment: $295. You must be registered to attend. Group rates available.

We will provide a workbook, drinks and snacks.

PR for Government Contractors is one of six courses in the Government Market Master (GMM) continuing professional education program (GMM), a certificate program dedicated to providing the highest quality education for the government contracting community.