Salesforce Digital Government and the Digital Experience

With various products leading a number of CRM category rankings for years, and a name like “Salesforce,” the market has come to recognize us as the leading innovator with respect to transforming the traditional customer experience and strengthening the overall customer relationship. What is lesser known is that this expertise applies to all kinds of customers—those engaging as buyers and those engaging as citizens, constituents, or partners in the mission.

 

Resulting Impacts on State and Local Leaders 
For municipality services in particular, which frequently function as the primary point of contact between government and the people, modern CRM capabilities are especially promising. Departments and agencies that find a way to engage constituents via timely, targeted, smartphone-ready service models create a real opportunity to leave the kind of lasting impression that reflects positively on public sector as an industry.

Turn This into Mission Opportunity 
Join us as we welcome industry analyst and author Paul Greenberg, the “godfather of CRM.” Together with Salesforce's Casey Coleman, Senior VP of Government Solutions and former CIO for the GSA, Mr. Greenberg will share insights from his studies of CRM use cases in the public sector, discuss both tactical and strategic benefits that result from these modern, digital examples, and explore what they represent in terms of the future of our local communities.