Strategic Synergy: Leveraging Custom Insights for Public-Sector Market Success

As 2025 approaches, building a robust go-to-market strategy demands more than just understanding your industry – it requires a targeted approach that utilizes research.

Join Rachel Eckert, Research Director at the Center for Digital Government (a division of e.Republic), and Dustin Haisler, President at e.Republic, for an enlightening webinar on October 10 at 10:00 a.m. Pacific. They will explore how integrating research with e.Republic’s robust offerings – subscription services, events, content and digital marketing – can address the core challenges faced by sales and marketing leaders.

You’ll learn how leveraging data-driven research enables you to:

• Create targeted account-based marketing (ABM) campaigns with relevant messaging
• Set your brand apart from your competition with competitive messaging
• Drive event ROI by targeting high-value prospects and analyzing lead potential
• Navigate through RFPs/RFIs to build a strategic sales pipeline
• Follow up on quality leads with in-depth, actionable insights

Start 2025 off right by positioning your sales and marketing teams for success in the upcoming year.