You Need Government-Friendly Branding Materials (Branding Lab)

You Need Government-Friendly Branding Materials (Branding Lab)

Classes are awesome, but Labs are even better. Come join us weekly as we train and prepare you to capture government contracts. These Lab sessions are designed to prepare CCM students with the hands-on support through your government contracting journey.

Also, these labs sessions are open to all GCA members, partner members and the public. You're welcome to attend the labs with the CCM students. Join the official CCM program when you're ready to receive all the course material and software.

Details

09 July 2025

1:00pm - 2:00pm EST

Online

LAB TOPIC: Branding Images

What is Branding?
Why do you need government friendly branding materials?
What information must be in your branding materials?
Government branding materials you need: Business Cards, Capability Statements, Capability Briefs, Government tab on website

LAB SESSIONS:

Branding Labs: Get help with your business infrastructure, branding, business name, capability statement, capability brief, capability website, capability video, business card, etc.
Marketing Labs: Learn about networking, relationship building, creating your Dream 100, email marketing, competitor research, etc.
Proposal Labs: Used to dive deeper into proposal writing, cost estimation, competitor research, go-or-no go decisions, creating a requirement matrix, reviewing your proposals, compliance, etc.
Open Labs: These labs are set up as open office hours for you to attend to get extra help. It's designed to help you get caught up, ask questions, review homework, AMA: ask-me-anything, or other items you may need support with.

**LAB AGENDA:**Each Lab will follow this general agenda outlined here: (agenda may change based on topics)

5 minutes of intro, chat, status update
15 minutes of PPT training on a specific topic for the week
10 minutes of Q&A about the week’s lesson or any other items
25 minutes of reviewing specific students work (students should submit content for review prior to class)
5 minutes of announcements, final comments
Submit content for review prior to class: link: https://forms.gle/zai6Qpgb8oTJEsnX8

Who Should Attend:

CCM students
BD/Sales professionals
CEO, Executives and key decision makers of companies
Entrepreneurs and small business owners
Business Development Managers
Consultants looking to grow professionally
Capture managers looking to gain a competitive edge
Contracting professionals and government employees
All members of Government Contractors Association
Primes, subcontractors, & potential teaming partners
New & existing business owners interested in expanding into the government market