Gain Leadership Buy-In and Investment for Your Tech Brand Strategy

Are you struggling to bridge the gap between brand strategy and business outcomes in your tech organization? You’re not alone. Many tech companies reduce branding to visual identity or awareness campaigns, disconnecting it from real business results. The Gartner 2023 Brand Leaders Survey reveals that over half of executives lack a clear understanding of their own brand strategy, leading to underinvestment and missed growth opportunities. Join this complimentary Gartner webinar as Gartner experts show how tech leaders can align executive teams, integrate brand strategy with business outcomes and secure the resources needed for lasting impact. Discover actionable steps and analytics-driven insights to prove brand value, foster cross-functional collaboration and turn your brand into a true driver of business success. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals.

Define and scope your brand strategy with executive alignment
Build a compelling business case for investment to secure resources for your brand strategy
Prove brand impact with analytics to link brand efforts to business results